STATESVILLE, N.C. – David Ragan’s No. 38 Front Row Motorsports Ford Fusion will feature TheHouse.com, one of the largest outdoor gear retailers in the world, for five Monster Energy NASCAR Cup Series races.
The partnership will begin with Sunday’s event at Dover Int’l Speedway.
TheHouse.com, an online merchant specializing in outdoor gear, snowboards, skis, bikes, skateboards, wakeboards and much more, was recently acquired by No. 38 team partner Camping World, expanding its presence in the outdoor sports market.
The gray and red TheHouse.com paint scheme will also adorn Ragan’s Front Row Motorsports Ford for upcoming races at Charlotte Motor Speedway, Martinsville Speedway, Kansas Speedway and Texas Motor Speedway.
Camping World and its brands, which also include the Good Sam Club, the world’s largest organization of recreational vehicle (RV) owners, and watersports and marine retailer Overton’s, will be showcased on Ragan’s car for a total of 24 races this season.
“There is a natural synergy between NASCAR fans and TheHouse.com customers,” said Marcus Lemonis, chairman of Camping World, TheHouse.com and star of CNBC’s The Profit. “They both enjoy a variety of outdoor activities, and TheHouse.com is passionate about equipping everyone from weekend warriors to outdoor enthusiasts with the best outdoor gear on the planet.”
“Camping World already has a great connection with NASCAR fans who enjoy camping and RVs,” Ragan said. “Showcasing TheHouse.com on our Ford Fusion gives them the opportunity to reach additional fans in our audience who might be into sports like skateboarding, cycling or snowboarding, or even the more casual user who might just want a good deal on some sunglasses, sweatshirts or a backpack.”
Source :speedsport.com
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