GAFFNEY, S.C. – Ross Chastain will make his second Monster Energy NASCAR Cup Series start this weekend driving for Premium Motorsports at Dover Int’l Speedway.
The No. 15 Chevrolet will carry sponsorship from the Delaware Office of Highway Safety to encourage race fans to “Use Your Melon” and Drive Sober. Chastain made his Cup Series debut earlier this year at Dover, finishing 20th.
“My Cup debut in June far surpassed my expectations,” said Chastain, who will also race in Saturday’s NASCAR XFINITY Series race with JD Motorsports. “To be able to run competitively and come home with a solid finish in my first time driving a Cup car was awesome. I want to thank (JD Motorsports team owner) Johnny Davis for putting it all together. He has helped me so much in this sport and now is helping me further my career the Cup series, so I can’t thank him enough.”
Both of Chastain’s cars this weekend will carry the theme of “Use Your Melon. Drive Sober.” This campaign is a follow-up the OHS and Chastain’s successful “Protect you Melon. Buckle Up” messaging earlier in the year. The watermelon-themed logos and safety campaigns are inspired by Chastain’s family history of watermelon farmers and his ties to the watermelon growers’ associations.
“OHS is committed to saving lives,” said OHS Director Jana Simpler. “Our sponsorship of Ross Chastain and the Drive Sober 200 gets the Drive Sober message out to thousands of NASCAR fans in Delaware. We invite attendees to visit our FanZone where they can operate racing simulators, enter a golf and lug nut competition, and sign an on-line pledge to drive sober.”
OHS will continue to employ a comprehensive marketing approach to engage with racing enthusiasts and loyal NASCAR fans through on-track, hands-on, traditional, digital and social media messaging during the NASCAR season.
“This partnership is extra exciting to me because OHS and JDM have found a way to promote two causes that are closest to my heart — safe driving and agriculture,” said Chastain. “The ‘Protect Your Melon’ campaign was a lot of fun in the spring, so I can’t wait to get the fans at Dover involved with the ‘Use Your Melon’ campaign. I can’t wait to see more watermelons at the track, and less people driving while impaired everywhere.”
Source :speedsport.com
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