CONCORD, N.C. – Kelley Blue Book has extended its relationship with Hendrick Motorsports with a three-year contract renewal through the 2020 racing season.
Kelley Blue Book will be featured as a two-race primary sponsor and full-season associate sponsor of driver Chase Elliott and his No. 9 team.
The company’s partnership with Hendrick Motorsports began in 2014 with a one-race primary sponsorship of Dale Earnhardt Jr. and grew to two races in 2016 when it transitioned to Elliott for his rookie year.
Elliott, 22, will pilot the No. 9 Kelley Blue Book Chevrolet on Aug. 18 at Bristol Motor Speedway and in the NASCAR Cup Series playoff race Nov. 4 at Texas Motor Speedway.
“Kelley Blue Book is proud to call the Hendrick organization a partner both on and off the track, and we’re excited to go racing with Chase for another three years,” said Greta Crowley, vice president of marketing for Kelley Blue Book. “We’re constantly enhancing the KBB.com site with features and functionality to help customers buy and sell cars with confidence, and Hendrick Motorsports has provided us an effective platform to further educate car shoppers on all that Kelley Blue Book has to offer.”
Elliott earned 2016 Cup Series rookie of the year honors and is coming off his second playoff appearance in as many full seasons at NASCAR’s top level.
The Dawsonville, Ga., native won the 2014 NASCAR XFINITY Series championship and already has posted 107 top-10 finishes in NASCAR national series competition.
“My experience working with Kelley Blue Book over the last two years has been awesome, and it means a lot to have them on board for three more,” Elliott said. “There’s a lot for the ‘9’ team to do over the next few seasons, and we look forward to sharing that with them. All of us appreciate their support and are committed to continuing the success of the partnership.”
“Kelley Blue Book has been an important partner across our entire organization,” said Rick Hendrick. “Chase has been a terrific spokesperson for their products and services, and the overall success of the racing program since 2014 has opened up new opportunities for us to work together and grow their business. We’re excited to do even more with Kelley Blue Book over the next three years.”
Source :speedsport.com
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