SCOTTSDALE, Ariz. – GoDaddy Inc. will reunite with Danica Patrick to sponsor the retiring competitor in the Daytona 500 and the Indianapolis 500.
Patrick’s history with GoDaddy dates back more than a decade. GoDaddy signed her in 2006, just after she launched her career and two years before she made history as the first woman to win an Indy car race in 2008. Then, in 2010, GoDaddy joined Patrick in NASCAR as her primary sponsor before she made history as the first woman to win the pole position at the Daytona 500 in 2013.
“This is definitely the way I want to finish my racing career – at these two iconic races, backed by my iconic, long-time sponsor,” said Patrick. “GoDaddy was there for me when my career was just really starting so it’s exciting to be getting back in the GoDaddy ‘green’ for my final two races. Our brands have always been powerful together, and I think it’s awesome to have them at my side when I go ‘all in’ with my businesses after racing.”
Patrick is the only woman to have led laps at both the Daytona 500 and Indianapolis 500, a feat achieved by only 13 other drivers in the history of the sport.
“You could say, ‘we’re getting the band back together,” said Chief Marketing Officer Barb Rechterman. “It makes sense in that our goals are so well-aligned – she’s passionate, tenacious and creative just like so many of our customers who are also looking to leverage the power of the Internet and turn their ‘side hustle’ into a full-time business. Danica absolutely epitomizes the heart of our GoDaddy customers. We love it.”
Patrick has not yet announced which teams she’ll be driving for at Daytona or Indianapolis, but she is planning to reveal her Daytona 500 GoDaddy paint scheme next month according to a press release from GoDaddy.
Patrick announced in November that she’d be retiring as a competitive race car driver following the Indianapolis 500 in May. She’s spent the last five years racing full-time in the Monster Energy NASCAR Cup Series for Stewart-Haas Racing.
Source :speedsport.com
Comments
