Konecranes, a world-leading group of Lifting Businesses™, will become an official team supplier
Mercedes-AMG Petronas Motorsport is delighted to announce a partnership with Konecranes which will see the Finnish company become an official supplier to the team. Mercedes uses Konecranes equipment at its technology centre in Brackley, UK, and Konecranes has had a successful global marketing partnership with Formula One driver Valtteri Bottas since 2017.
Under the new collaboration, Konecranes will provide Mercedes-AMG Petronas Motorsport with its latest technology including its industry leading TRUCONNECT® Remote Monitoring which connects data, machines and people to enhance safety and productivity.
Existing and potential Konecranes customers will see Mercedes-AMG Petronas Motorsport partnership marketing come to life across a wide span of media channels including web, video and social media, and the Konecranes logo will be present on the sleeve of Valtteri’s race suit, in the team’s factory in Brackley, and on team trucks, official media communications and the Mercedes-AMG Petronas Motorsport website.
Konecranes President and CEO Panu Routila says that the agreement is a logical extension of the existing relationship between Konecranes, Mercedes-AMG Petronas Motorsport and Valtteri Bottas.
“I’m pleased that we’re shifting gears and taking this next step with Mercedes-AMG Petronas Motorsport. The expanded use of Konecranes’ solutions by the clear leader in a sport where technology is critical to success shows our portfolio is second to none,” Routila says.
“Our work with Valtteri Bottas already raised our global brand awareness and brought excellent feedback from both customers and employees, so I’m confident that this new agreement will lift the Konecranes brand globally to the next level. I look forward to the upcoming season when Mercedes-AMG Petronas Motorsport targets an unprecedented sixth-straight sweep of the Constructors’ and Drivers’
Source : Mercedes F1
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