Diecast Collectibles Program to launch at Walmart early September
GLENDORA, CA – September 9, 2020 – (Motor Sports NewsWire) – JRL Group, Inc., NHRA’s exclusive licensing agency, has secured a licensing partnership between NHRA and Castline Inc. for a series of NHRA diecast collectables under their M2 Machines brand.
The NHRA is the world’s largest motorsports sanctioning body. Since its inception in 1951, the National Hot Rod Association has been the preeminent force in the world of drag racing and hot rodding. The NHRA fields race cars with over 11,000 horsepower that reach extreme speeds of over 330 mph in just under four seconds. 2021 will mark the 70th anniversary of NHRA.
“Castline Inc. / M2 Machines is excited to be partnering with the NHRA,” said Sean Taylor, VP of Design. “Having seen my first race at Auto Club Raceway at Pomona a 14-years old, I have been a lifelong NHRA fan. It is a dream come true to bring my passion for racing and its history into my M2 Machines designs.”
“We are looking forward to a long-lasting partnership with the NHRA,” adds VP of Operation Jimmy Chau.
The debut NHRA 1/64 scale die cast release part number 32600-WTMS13 will be available in early September at Walmart locations in the USA. The nine-piece collection of vehicles will each be uniquely wrapped and skinned in NHRA branding. The series will feature a 1956 Ford F-100 Tow Truck, a 1957 Chevy Bel Air Gasser, a 1957 Chevy Sedan Delivery, a 1965 Ford Mustang Gasser, a 1966 Dodge Charger Gasser and 1969 Chevy COPO Camaro. The release will also feature three hard to find chase pieces that will keep collectors on their toes to hunt down. Each individual piece will include nearly 30 individual parts as M2 prides itself on offering enthusiasts the most detailed and accurately replicated diecast models on the market in 1/64th scale.
“We are so excited to be working with Castline on a NHRA diecast collectibles program,” says Andrew Lieb, President of JRL Group. “NHRA continues to build on the relationship with fans that start when they are kids and we want fans of all ages to experience the high octane NHRA brand through a wide variety of Official Licensed Products.”
The NHRA Licensing Program continues to expand focusing on lifestyle products such as apparel and accessories, home decor as well as items for the garage for the auto enthusiast such as automotive accessories, automotive tools, appearance and other automotive related products.
About NHRA
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 17 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and E3 Spark NHRA Plugs Pro Mod Drag Racing Series presented by J&A Service. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.
About JRL Group, Inc.
Founded in 1999, JRL Group has been connecting brands with consumers through innovative strategic partnerships. JRL Group is a full-service agency specializing in both outbound and inbound licensing programs as well as strategic corporate alliances. JRL Group has successfully extended brands globally and handles all aspects of client licensing programs including strategic planning, contract negotiations, product development, royalty management, and overall program management. JRL Group represents a broad range of clients in automotive, electronics, food, hardware, housewares, publishing, and sports. JRL Group is headquartered in Deerfield, Illinois. www.jrlgroup.com.
About Castline Inc.
In 2008, CASTLINE Inc., introduced M2 Machines, a line of diecast collectibles focusing on vehicles from the 1950’s, 1960’s and 1970’s. Their mission is to provide collectors with quality, authenticity, value and an impeccable attention to detail in every piece they produce. Their team of professionals, whose combined 50 years of die-cast experience and vast knowledge of the automotive industry, pride themselves on creating collectibles that can be proudly kept for generations to come. http://www.m2machines.com/
Source: National Hot Rod Association
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