The Mercedes-AMG PETRONAS F1 Team heads to the AMG Speedway in South Korea on October 12th, marking F1’s return to the country after over one decade away.
In conjunction with car-culture lifestyle brand Peaches, 10-time Grand Prix winner Valtteri Bottas will get behind the wheel of the team’s W13 at the Peaches Run Universe 2025 in Yongin, Gyeonggi-do. The event is planned by Peaches, which has pursued initiatives across diverse fields such as fashion, art, and food and beverage for people that love car culture, with the aim of creating an unprecedented and special automotive festival in Korea. With global F1 excitement on the rise, the event – held in partnership with the Mercedes F1 Team – is expected to attract over 30,000 automotive enthusiasts.
Valtteri said: “I was fortunate enough to be in my debut season the last time F1 raced in South Korea back in 2013. The passion of the fans for our sport was clear and I thoroughly enjoyed the experience. To be able to bring F1 back to the country is brilliant; the team and I are determined to put on a great show for everyone who will be at the AMG Speedway next month for Peaches Run Universe 2025.”
Whilst the highlight of the event will be the demo run, fans will also be able to get up close and personal with Mercedes F1 memorabilia including helmets and overalls, plus try their hand on the team’s racing simulators with team merchandise available too.
Peaches will further amplify the excitement with rare vehicles rarely seen in the country including the legendary Mercedes-Benz 300 SL and the Mercedes-Benz SLR Stirling Moss, limited to just 75 units worldwide, an open-topped speedster created to honour racing legend Sir Stirling Moss, combining extreme rarity with iconic design and performance. Further exhibits include former F1 cars from the Samsung Transportation Museum. The event will also feature celebratory performances by K-pop artists, special food and beverage offerings, and interactive experience zones.
Ticket open notifications for ‘Peaches Run Universe’ will be available for registration on September 18th at 1000 Korean Standard Time via KakaoTalk Gift, with detailed ticketing information sales starting on September 25th at 1000 Korean Standard Time.
Detailed information including additions to the car line-up, venue map, and more can be found on Instagram @peachesrununiverse.
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