Following the confirmation of its 2018 Dunlop MSA British Touring Car Championship line up and new Honda machinery for the forthcoming season, BTC Norlin Racing is delighted to announce a sponsorship deal with the world-leading hotel group, Hampton by Hilton, one of 14 Hilton brands.
BTC Norlin Racing team owner Stephen Symington said: “We are all thrilled to have a true global giant and trailblazer in the hospitality industry join the team. Hilton have been involved in Formula 1 for over a decade now but this is the Hampton brand’s first venture into the BTCC.
“It is a real coup, not only for Norlin Racing but also, we feel, for the championship to have Hilton with its multinational reach associated with the sport.
“The Hilton brand is renowned for its quality product, friendly customer service and brand loyalty, which is very much aligned with what we are trying to create at BTC Norlin Racing. This is only our second season in the BTCC and further demonstrates how far the team has come in a very short period of time.
“It certainly is an exciting time at Norlin Racing and we can’t wait for the season to start. We have two very talented drivers, a proven championship-winning car and great sponsors, so expectations are high for the forthcoming season. Multiple podium finishes are very much the goal.”
Mike Aspinall and Richard Martin, directors at Norlin Hotels, added: “We are delighted to extend our partnership with Hilton with our colleagues at BTC Norlin Racing, especially as we continue to seek further Hampton by Hilton and Hilton Garden Inn development opportunities around the UK.”
Norlin Hotels own and manage the Hampton By Hilton Exeter Airport and have also recently signed agreements to build the 160-bedroom Hilton Garden Inn at Peterborough’s flagship Fletton Quays development.